Before social media and smart phones were introduced, catering and food businesses relied on dine-in and walk-in customers, and on word of mouth publicity. Reviews of food critics were to be seen on articles published on print media.
Today, in the digital age and social media, it is easy for the customers to get information about where and what to buy and order online. With social media and digital marketing, it has now become easy to start an online business whether an ecommerce or a catering or food business.
Here we have listed some useful tips and tactics to try your luck in the online food and catering business and to grow sales within a short time.
Today, any business to be successful online is largely dependent on social media marketing. Current stats about online businesses reveals that 95% of the consumers have their presence on Facebook and 28% use different social sites to decide which online ordering food website to choose and order.
For small businesses, social media like Pinterest is the best platform to find new audiences to bring them to your website. Develop some superb food website designs that are enticing, attractive and are conversion-cantered. The visitors that land on your page become the consumer, hence websites can be considered as your sales tool.
The content works wonders for the business to grow, and to increase the sales. If the content about the food on your menu is helpful, with relevant keywords and phrases, your website will be ranked higher by the Google search engine.
The dynamic content with smart SEO will establish your authority and provide value to the needs and preferences of your audience.
Share the photos of the food on different food communities on social media platforms such as dishpan, Foodily, Instagram and other food-oriented groups. Pinterest is the best platform to start with, as food is the most browsed niche and liked category here on Pinterest.
Just like ecommerce websites where the product is selected and ordered and is shipped, if you have options of various edibles that can be packaged and shipped easily then you must focus on enabling online ordering for overseas consumers.
If the food you offer needs to be served quickly, still online ordering and food delivery has the potential of increased sales.
Nowadays, it is observed that consumers are more interested in paying through credit cards and electronic payment and digital ordering
Nowadays, people find it a perfect solution to find things or products of their interest on the internet when they are so busy in their lives. You need to make sure that these people can find you easily through your published content, about your business, your brand and about the offers taking place frequently.
If you find it difficult to acquire organic traffic on your website, use the alternative of SEO, that is, paid advertisement or pay-per-click ads (PPC) through Google or other search engines to convert the audience into consumers.
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