Hey everyone, so today I wanted to provide you guys with a roundup of The Barley Beerstro’s Media Event, Jimmy’s tasting menu and give you the opportunity to enter a fantastic competition!
First to the competition! So I’ve teamed up with AB InBev to offer a once in a life time experience at The Barley Beerstro. You will have the chance to have a 6 course tasting menu over lunch created by Jimmy Doherty to celebrate barley and the wonderful natural ingredients in beer!
- To enter, participants must comment on the Competition Post at my Twitter account (http://www.twitter.com/adgold86) using the hashtag #Barleybeerstro and tag myself in it @AdGold86 in order to be considered a valid entry during the Promotional Period. By doing so you will automatically be entered into the Promotion and will be deemed to have read, understood and accepted these terms and conditions. Click here for the full terms and conditions.
- Participants are limited to one Entry per person during the Promotional Period.
- At 10am on 26th July 2016, five (5) entrants will be chosen at random by an independent person from all the valid Entries received during the Promotional Period and shall each win a Prize.
Each Winner will be contacted by a private message by 12pm on 26th July 2016 to request their acceptance of the Prize, the address for delivery of the Prize and to confirm their age as well as the name and age of the individual who will accompany them to take up the second ticket awarded as the Prize.
Each Winner will have until 10am on 27th July 2016 to confirm these details. After this time, the Promoter reserves the right to select an alternative Winner. This process will continue until all Winners are confirmed. The Promoter takes no responsibility for emails which are unseen before 10am on 27th July 2016.
Individuals agree that their personal information will be used for the purposes of administering the Prize and in connection with any advertising mentioned in these Terms and Conditions. Please note that in processing the information in this way the Promoter may disclose the information to other companies in its group or to third parties employed by the Promoter for the purposes of this Promotion or for marketing purposes. Individuals should contact the Promoter if they do not want the Promoter to hold personal data for this purpose.
The Media Event
As many of you will be aware, I’ve been asked to help promote this incredibly exciting campaign that involves Barley as a superfood and The Barley Beerstro, created by Jimmy Doherty who has designed a menu based around the wonderfully healthy relationship between barley and beer.
If you’re not 100% sure on what I’m referring to, please go back and read my original post for all the details, believe me, you’ll understand why I’m so excited about barley as a superfood!
The event launched with a panel discussion that involved Jimmy himself, along with nutritionist Fiona Hunter and sommelier Jane Peyton. They discussed the health benefits of barley and the positive relationship it has with beer.
Jimmy discussed how important the super grain was for his farm, as he relies on it for food and bedding for his animals. He went on to talk about how barley has been right under our noses in Britain for thousands of years.
Jane, the sommelier who helped pair the various beers with each part of the menu, then went on to speak about how although people know about hops, it is actually possible to make a beer without hops but not without barley.
Fiona went into a lot of detail about how people think of beer being unhealthy and the image of ‘beer bellies’ and how that’s actually a real misconception. Fiona spoke about how barley is the centrepiece of her new book and the reason why everyone in and out of the nutrition world is so excited about it.
There was then a cooking demonstration by Leith’s Student of the Year Chris Rowley, who created two dishes centred around barley, and then showed everyone how you can actually use barley instead of rice to make a risotto.
The food was then served and each dish and its accompanying beer was introduced by Jane, and as you can see, everyone was in great spirits and really loved the food and the event as a whole!
Here are some more images of the event to check out and in my next post I’ll be showing you how you can re-create some of these healthy and very impressive dishes in your own kitchen! So stay tuned!
Adam
Disclaimer – For writing about this campaign I received a commission, however all opinions expressed are my own.
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