If you’re planning to start a new PT business, there has arguably never been a better time to do it. People need help regaining control of their health and body image following the pandemic. So, the opportunities to thrive are potentially fantastic.
However, you will only achieve those goals if you put the right strategies in place. Here are 10 simple tips to ensure you do.
- Clients Want Qualified Experts
Most people know the basics of losing fat or adding muscle. But they are willing to pay for expert advice that can drive them to greatness. Senior fitness certification will establish your place as an authoritative voice. Supporting yourself with further qualifications and accolades will serve you well.
- Social Proof Will Build Trust
While prospective clients will make up their own minds, they will also be influenced by what others have to say. Getting reviews from existing clients will seriously help, as will photo evidence of their changes. When starting out, it may be worth offering discounted rates to your first clients if they allow you to document the progress.
- It’s Fine To Have A Niche
Like any business owner, you want to reach the biggest possible audience. In reality, though, most people don’t just want a generic coach. They want someone that can unlock the best results for them. Picking your niche, from athletes to weight loss parents, will instantly provide direction for your company.
- Your Personal Image Counts
It’s the oldest cliche in the book, but your most important client is you. Nobody is going to trust you with their health and fitness if it doesn’t seem like you take care of your own. While it should not force you to chase perfection or a body type that you do not desire, you must keep your body in good health.
- Other Revenue Streams Exist
Even if you are the best trainer ever, you can only earn a certain level of revenue during sessions. Diversifying with additional revenue streams can make all the difference. From merchandise to only programs and content creation, it’s worth checking your options. You won’t regret it.
- Customer Need To Find You
A comprehensive marketing strategy will be needed to give your PT business the attention it deserves. Many of your customers will find your company when searching online during moments of motivation. So, if you can engage them from the start and show how you’ll improve their life, conversions can follow.
- Listening Is Key
If you are going to help a client unlock the future they want, it’ll be necessary to understand what their vision of success looks like. Likewise, you must listen to the info they provide about injuries or exercises they dislike. Only then can you tailor a strategy that will encourage them to stay loyal.
- Clients Need Nutrition
Understanding exercise counts for very little if it’s not supported by nutrition. Even if clients don’t want to pay for nutritional aspects, your advice can be telling. If it allows them to achieve more from their fitness journeys, giving this free insight can be the key to retaining their custom for years to come.
- Fitness Should Be Convenient
When fitness isn’t convenient for the clients, they will soon give up. Building strategies where workouts fit around their commitments is key. You should also consider content delivery. An app specifically for PTs to message and motivate their clients can allow you to provide a comprehensive service.
- Only You Can Take Control
Finally, if you are planning to launch or improve your business, you must not rely on others. Only you can make things happen. And there’s no time like the present.
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