Health and fitness is an evergreen market.
This is great for gym owners because there is an abundance of custom but it’s also a cutthroat industry with fierce competition.
Everyone from active youngsters through to seniors who want to stay in shape is looking for the best gym so how do you make your place stand out in a crowded marketplace and steal a march on your rivals?
Taking full advantage of your social media is one surefire way to give your bottom line a boost.
There’s no need to be overwhelmed by the huge number of channels at your disposal.
Facebook alone can bring in plenty of new business so for the sake of ease and space limitations, today we will glance at some basics of social media for your gym concentrating on this platform alone.
Create a Worthwhile Facebook Page For Your Gym
Facebook is all about audience interaction. It’s the perfect forum to engage in dialogue with your clients.
Give them a reason to engage.
Take the time to create an attractive business page.
Use lots of photos and videos.
Post daily and make sure the content is worth reading. Use content specifically for Facebook rather than rehashing something from your blog.
Drop links into the comments rather than the main post for better reach.
Get colleagues to like and comment on posts early to further boost the likely reach of your post.
People are competitive and enjoy a challenge. This is doubly the case with people already motivated enough to go to a gym and improve their health.
Think about something like an Athlete of the Month club…
Choose any student who has made extremely good progress that month and ask them if they’re interested in doing a short video for the Facebook page.
It’s a great chance for you to showcase the effectiveness of your gym with a real case study.
Contests in general are a great way to poll your clients for information and to encourage interaction.
Give Real, Actionable Tips
For anyone interested in staying in shape, there is so much information online about health and fitness that separating the wheat from the chaff can be hard work.
Remember that your clients are generally using social media for entertainment and education. It’s not the time to hit them with the hard sell. That doesn’t work.
Whether it’s weight training hacks or effective ways to shed those pounds, there’s no limit to the amount of useful advice you can provide your users with.
Recipes Work Well
Anyone who trains hard knows the importance of accompanying proper exercise with a sensible eating plan.
Harness the universal pleasure of food and people’s tendency to share posts with eye-catching pictures and useful content.
Focus on nutritious recipes that can be prepared swiftly.
Everyone is pushed for time so make things easy and show them how eating well needn’t be time-consuming.
Don’t Forget Promotion
While around 90% of your social media content should be informational rather than promotional, that still leaves you the opportunity to sell your services.
Experiment with discounts or bundled deals.
People love something for nothing so give it to them. If you approach sales on social media by offering something truly valuable, customers are far more likely to bite than if you bombard them with aggressive requests to buy.
Rounding out our peek at the fundamentals of social media for your gym, think about the chance you have to streamline customer service on your Facebook page.
Taking the trouble to assemble some well-considered FAQs can save you time in the long run.
Respond to messages in a timely fashion or you will undo all your efforts.
Great customer service is always a worthwhile investment. Make it count.
If you have a gym and no social media presence, take the simple steps above and watch the benefits unfold.
For anyone already using social media, stay flexible and adaptable, test regularly and stick with what works for your gym.