Lots of new entrepreneurs focus on food products and packaging when they are still new in the industry. They focus a lot of their energy on these things, so much that they forget the importance of naming their restaurants.
If you are new to the food industry, it’s perfectly fine to make sure that you deliver high-quality steaks to your customers’ tables. However, note that your competitors are doing the same things as you, and you should make a difference.
It is important to note that the thing that sticks to people’s minds is the name of your restaurant, diner, bar, food carts, or bakeshop. You want to choose from plenty of name ideas that are relevant to what you are offering. You might want something that is catchy and will leave a footprint in your customers’ minds.
If you have a catchy brand such as “Eat Simple” or “Street Food Stuff,” you might stay in business for a long time. These communicate to your customers that you are selling kebabs and calzones. People know what to expect from your food carts, and they go to you because you are transparent with your products.
Some will remember you because of the small loaves of bread that you are baking or unique cakes for birthday celebrations. You might want a brand that says you are offering the flavors of home. If you are stuck with naming your business, then here are other tips that may help you.
How to Get the Right Name
- Make the Spelling Easy
Keeping the restaurant’s logo simple should benefit you in the long run. You can read more about logos when you click here. You want something easy to spell, especially in the search engines. You can try Vincent Van Donuts or Cork & Forks. Know that other companies may already have claimed these, and you want to do some twists to them so you can make them unique to you.
- Beware of Duplicates
If you think that you have already come up with a diner’s name, you may want to double-check things out before applying it to your business. Type the specific name on Google or Yahoo and see if other restaurateurs use the same labels. You don’t want to confuse your potential hungry customers with Tequila Mockingbird or The Hobbit brands, where four others have the same neon signs in your neighborhood.
- Be Original
It would be best if you thought of a name that is original and great to the ears. You can try a few generators online and see if they have something for pubs selling bagels and cheesecakes. Come out with a few tweaks on your own and see if they resonate within you. Being original means that you love the new label, and you want people to hear about what you have to offer.
If you are running a pizzeria, you might want to explore recipe books for ideas. You can get more information about pizzerias here: https://www.americanexpress.com/en-us/business/trends-and-insights/articles/5-steps-to-opening-a-pizzeria-1/. Read Italian cuisines or consult the dictionary for any other food that is related to your pizza house. You might want to play up the words and see which ones will attract more attention.
- Future Proof your Restaurant
It would be best if you had a future proof name when you are planning to expand internationally. Names such as McDonald’s or Burger King are just examples of companies that can sue small businesses if they try to copy things such as recipes, labels, logos, and more.
You want to generate something that other businesses won’t mind even if it becomes a huge hit. You may be selling fish and chips, roast diner, and beef burgers on weekends. If yes, you may want to get a professional name generator to come up with a list and see which ones are the most suitable candidates for your diner.
When you are future-proofing your name, you are saying to your competitors that you can sue them anytime, mainly if you have already applied for a trademark. You want your customers to remember only your diner and not something else when they hear your brand. You are evoking the sweet smell of roasted garlic and spicy chicken tenders when your potential customers are searching for you online. When you have this powerful kind of branding, rest assured that people will likely remember you even if you are far from their place.
- Make it Easy for People to Find You
Nowadays, many people rely on the internet to find the best rice bowls and banana splits in town. When you have a name that is easy to find and type on the internet, rest assured that your customers will find you in less than a minute. Make the spelling easy to remember and effortless to type.
If you are serving seafood, you might want to emphasize Cajun Shrimps in Maine or Ultimate Lobster Feasts, where most people will think about your food all day long. Some wanted to find you in the quickest possible way, and if your name can’t achieve this, you may find your customers flocking over to your competitors.
- Make It Sound Legit
If you are setting a website for your food stall, it is essential to use the .com domain, if possible. This is because more people trust the sites that end on .coms than those that end in .site, .mil, .edu, or .net. You can try AppleBeeButteredChicken.com or any other variations as long as it sounds trustworthy and represents your brand.
You can always check if the site is already taken through WHOis, GoDaddy, and other tools. You can also do trademark searches to make sure that no one will be suing you if you use a specific website address. You can consult a professional and see how you can rank above your competitors using a name that is SEO optimized.
There are a lot of other things that you can do to come up with ideas. You can check forums, social media, and community discussions to see the people’s favorite in your area. A delectable and catchy name will certainly make your potential customers call you and ask for more information about your restaurant.